How Retailers Can Benefit from ID Scanning Technology

  • July 26, 2019
  • Blog

With the emergence of the ID scanner machine, organizations can now scan various documents with the aim of collecting data. Different organizations use the information collected from the users for their own unique needs. More than 70% of U.S. citizens have a credit card, and retail outlets can start using ID scanning technology to collect data for various purposes. If you are a retailer, you can use an ID scanner machine for some of the following activities within your outlet.

Enrollment in a Loyalty Program

Enrolling customers in loyalty programs is a standard procedure in most of the retail outlets in the country. However, manual registration of customer’s data wastes time and effort and is prone to errors. There is a 2.88% chance that the data collected manually will have some errors. However, with an ID reader, you will collect accurate information quickly.

Credit Card Applications

As highlighted earlier, 30% of the people in the United States do not have a credit card that can help them to buy goods from stores, but retail outlets can actually enroll customers in a credit card program. An ID scanner machine will help you to automatically collect customer information and issue a credit card quickly. Apart from that, an ID scanner will also help you to validate sensitive customer information such as age and name. Identity validation is a critical task that can only be done with an advanced identification scanner.

Customer Check-Out

The law prohibits retail outlets from selling various products such as tobacco and alcohol to people below a particular age. With an ID scanner machine, it is possible to determine the age of the buyer. Most of the underage customers, especially those who are buying products through check or credit cards, can easily be detected using an identity scanner.

Ship-to-Store Pick-Up

Current trends in the consumer market show that a considerable number of customers are buying their products through online platforms. Although this is a positive trend, most of the retail outlets are finding it difficult to determine the customer who bought a particular product, especially during shipping or collections. Poor identification and matching process has led to loss and theft of products. However, with an ID scanner machine, store operators will be able to match customers and their specific products.

Customer Returns

As a retailer, you are open to customers returning various products they have purchased if they have a reasonable case. However, there are people who take advantage of this gesture and return products they had not purchased from the store. However, using ID scanning technology and the customer history from your point of sale system, you will be able to tell whether the customer bought goods from your store, thereby thwarting fraud.

Retail Marketing

An ID scanner can as well be a useful technology in indirect marketing of your store. When you accurately and precisely collect customer details, you are able to detect the demographics of the customers buying products and services from your store. You will also be able to determine their purchasing power. With these details in your hands, it is possible to formulate a marketing plan that is tailored to your customers. You will also stock only the necessary products and price appropriately.

There are other wider applications where ID scanning technology can be used. However, as a retail outlet owner, it is clear that you can use an ID scanning machine to enhance the services offered to your customers while at the same time improving the growth of the store.